Fatima is the founder of Swixer and has a background as a director, field producer and producer. Before she started her own business she directed TV-series such as 112 på liv och död ("112 Life and Death"), Yrkesmästarna (Worldskills) for the Swedish Educational Broadcasting Company and Tunnelbanan (The Tube). She has also worked as a reporter on Efterlyst (equivalent of America's Most Wanted). Fatima is working in documentary and commercial spheres and within her company portfolio she's also done work for clients like: Great Big Stories, Discovery Channel, ESPN, Microsoft and National Geographic.